BBG expands its international presence
BBG expands its international presence by adding a further branch at Shanghai and by establishing a subsidiary in the USA. This brings the system partner for the plastics-processing industry, who focuses on polyurethane, lightweight design and composites processing, closer to customers as BBG plans to benefit to a greater extent from the dynamic development in the Asian and North American markets. Moreover, BBG thus is able to respond to the wishes from a great deal of customers for expanded on-site support.
Shanghai: short delivery times and fast on-site service
With their second Asian branch in addition to the company’s headquarters at Changchun, BBG’s wholly owned Chinese subsidiary P-PEQ primarily plans to cater to companies in the Greater Shanghai area and in the South of China. At the beginning, the new branch will be responsible for customer service as well as the installation of molds and mold carriers, and will also be tasked with on-site mold modifications.
The decisive factor for selecting this location was, amongst other things, the physical proximity to well-known BBG customers such as Webasto, Fuyao, Hennecke and Saint Gobain, which can all be reached within 30 minutes from the new office. Delivery times can be reduced noticeably thanks to considerably shorter transport distances.
With the new branch, P-PEQ plans to get closer to existing customers, to shorten response times in customer service, and to generate new business in the long run. The customer service department of the P-PEQ headquarters at Changchun will continue to cater to customers from the North of China..
BBG North America to be established in late summer
In view of the positive development in North America, BBG also wishes to secure a larger share of the pie. For this reason, BBG plans to establish its own subsidiary at Oxford in the US state of Michigan in summer. BBG North America will replace the previous industrial agency and is designed to be the contact for customers from the USA, Mexico and Canada. In addition to sales and customer service, the subsidiary is going to take over in particular the change management for molds. A 5-axis milling machine has already been ordered from Vision Wide, a Taiwanese manufacturer.